Key actions for Gender Balancing Corporations
The BBC screened the first of a new series about women in business last night. The program looks again at the reasons why there is not a larger representation by women in senior roles in the Britain. It seems that the debate around whether or not motherhood is one of the primary drivers of women leaving business is set to rage on for a while yet, but our own research and conclusions suggest that there is more going on than the simple “women are leaving to have children” stereotype. Corporations are increasingly losing their female talent. Top performing women are walking out the...
Read MoreWhat Factors Influence Women’s Perceptions of Brands.
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where brands winning and losing in their battle to market themselves to women. In this, the first piece of analysis of the survey results, we look at a general question about how women think they are influenced by brands. The question we asked our panel of women...
Read More85% of Women Think Social Media is Important in Marketing.
One of the areas in marketing that gets a lot of attention these days is how brands use social media. High profile sites like Facebook and Twitter have some incredible stats, but is social media an appropriate place to do marketing, or is it just an accelerated amplified kind of word of mouth? As part of our ‘Marketing to Women’ survey, we asked women in the Purl Influencer Panel to answer some questions about their relationship with brands and social media. Our analysis of brand perceptions suggested that social media was not as important as factors like service levels or the...
Read MoreMarketing to Women, The World’s Largest Market, Means New Rules.
A recent Euromonitor survey highlighted that women account for 40% of the economically active population. the figure takes into account approximately 1.25 billion women worldwide are in the labour market. The survey also showed that Single households have been increasing in the last 12 years fuelled by 30-something females and additionally, women are having children later, or not at all, and are focusing on their personal growth – both career wise and individually. Despite this growth, women are still not catered to as consumers. Boston Consulting Group’s Women Want More research...
Read MoreHow can your business survive the skills gap shortage?
And become better at marketing to women in the process… Employee demographics are changing. The post-war baby boomers, who fueled the exponential growth of the world economy, are retiring. In the UK, 550,000 people a year reach pensionable age; in 2012 it is expected to peak to 807,000 (over 50% more than usual). The UK will be short of 1.3 million 30-44 year olds by 2030. The economic impact of this will be substantial, as it will drain the country’s pension-tanks. However, the skills shortage will be an abhorrent reality for corporations. They will be faced with the looming impact...
Read MoreSexism in the City poll reveals gender blind-spots
The Here is the City poll on “Sexism in the City” has just been released. I will dedicate a couple of blogs in analyzing the numbers, as the figures are quite revealing in terms of attitudes, for both genders. When asked “Do you think that women are under-represented in your firm as a whole”, a slim majority of women said Yes (53.7%); for men, 58.6% said no. More interestingly, however, is how revealing the next answer is when asked “Do you think that women are under-represented in senior leadership positions at your firm?” both the majority of women (85.1%) AND men (51.0%)...
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RT @todayshow: Take 2: Like mother, like daughter...according to new poll, women start turning into their moms at 31? Are you? #moms #take21 week ago