Our Approach to Gender Savvy Marketing to Women

Women Are Not Just Customers for your Products and Services.

Aquitude is the first integrated marcomms agency focusing on women as consumers of employment (i.e. your employees) and of your products. If you want to understand how that works, call us on +44 (0)208 144 9246 

We help you de-risk your marketing strategies and help you build corporate culture designed for:

• Attracting and retaining female consumers
• Attracting, retaining and nurturing your female employees
• Ensuring your marketing mix is the appropriate for women – above and below-the-line
• Generating ROI on your marketing mix, particularly in the critical social media minefield
• Winning customer engagement to ensure consistent future growth
• Hands-on, Gender Savvy consumer insights with our one and only Purl Influencer Panel
• Communicating in a Gender Savvy gender intelligent format – which works for both men and women without alienating any of your key segments

Some of our Marketing and Agency Services

• Strategic Marketing Communications
• Public Relations 2.0 – Written for female audiences with SEO built in.
• Market Research and testing through the Purl Influencer Panel
• Brand Development – Innovation without groupthink.
• Proposition Development and Refinement – What do women want?
• Gendered Communications – Job Ad development – Writing for a specific audience.
• Gender Savvy Communications and Experiences – sampling and hospitality.
• Social Media Strategy and Activation – Using the power of a globally connected world.
• Sponsorship with a difference. Not just media value, but brand ambassadors to be proud of.
• Consumer Insights from opinion leaders and influencers. Cultural sensitivity and gender considerations.
• Consumer Trends  over time – perceptions, behaviour, fashion – what’s cool and what’s not.