Gina McAdam

An acknowledged communications expert, Gina has built a reputation for her creativity, energy and versatility. She brings with her an undisputed professionalism that has led to her success in raising the image and profile of new and established brands, both in the UK and internationally. Her expertise cuts across various industry sectors, from art to banking, tourism, IT, health and fitness, education, training and food.

In the course of her career as a senior marketing and communications executive, Gina has worked closely with some of the foremost movers and shakers in British industry. She has dealt with Ministers, MPs and other policy makers in key government departments and non-executive agencies.

Gina was raised near Washington DC, where her father was an economist with the International Monetary Fund. Moving away from the family traditions of law, banking, agriculture and medicine, she started her career in advertising for Ace-Compton/Saatchi & Saatchi in Manila where she handled various Proctor & Gamble accounts, and at J Walter Thompson Advertising Company where she handled the Anne Klein, Cacharel and SC Johnson brands. After that, she travelled extensively, writing and teaching English to senior business executives in Madrid and working in publishing in New York.

Highly committed to diversity in the workplace – and a staunch advocate of the power of networking and mentoring -- Gina has been on the Board of City Women’s Network (CWN) and is a member of both the European Professional Women’s Network and The International Alliance of Women. She is also a Changemaker for the UK charity Working Families.

Gina is a member of the Institute of Directors and an affiliate member of the Chartered Institute of Marketing. She holds an MA in English & American Literature from the University of Newcastle upon Tyne and is an alumnus of De La Salle University, Manila and Henley Management College, Windsor.