Aquitude’s business is focused on people as customers. They may be consumers, internal customers, potential employees, strategic partners or leaders of the business.
- Brand Engagement (or Marketing!) – Using the latest techniques to attract, convert and retain customers.
- Consulting – advising businesses about developing leaders, employees and customers.
- Training – giving businesses the skills to develop talent for competitive advantage.
- Tools – from virtual networking to social media.
Marketing & People Development Consulting.
Our consulting practice is divided into two main areas.
- Marketing Consulting : Including – Customer research, product innovation, customer development, social media strategy, brand identity, internal communications, sponsorship and market development. We have worked with luxury brands, gaming brands, charities, start-ups and entrepreneurs, authors and FMCG brands.
- People Development & Diversity Consulting : Including – Leadership Development and Visioning, Diversity Strategy Development and Organisational Development and Culture Change. We specialise in areas or markets where women are traditionally under-represented including banking and finance, energy, IT. We have delivered consulting projects for clients in the UK, Europe, the UAE, USA and Australia.
Training
We have developed a range of successful training courses that can be delivered in their standard form or adapted for your businesses requirements. Bespoke training is available. Our programs are broken up into the following areas:
- Individual Leadership Skills-Development Programmes – for people in business who want to take control of their own destiny and develop skills that will be useful in all business situations. These programs are ideal for technical practitioners who have reaches senior level management and need to learn new skills associated with business development or leadership.
- GenderStyles™ Diversity Programmes – for businesses that want to make the most of the growing female talent pool, innovate better products and solutions through more diverse input to the product development process or brands that want to understand how to market to women more effectively.
- CultureFlex™ Programmes – For businesses that want to capitalise on a diverse workforce and change the way they work. These programmes include training for how to manage multi-cultural and geographically dispersed teams through to developing a more entrepreneurial approach to doing business.
- CreativityFlex™ Programmes – Unlocking the potential of every employee and developing ways of encouraging creativity.
- TeamFlex™ Programmes – Building high performance teams.