Christina Talks to ‘The Grocer’ About Beer.
In a recent edition, ‘The Grocer’ Magazine asked: If they don’t want girly beers, what DO women want? They asked Aquitude CEO, Christina Ioannidis for her thoughts on the subject. Christina began her sales and marketing career as one of the first female sales-reps for Allied Domecq in Spain and has first hand knowledge of what female drinkers are thinking. Excerpt How to sell more beer to women? It’s a question many brewers have wrestled with over the past decade confronted by a steady decline in beer sales and...
read moreArticle for Communicate Magazine
Communicate Magazine featured and article by Aquitude CEO, Christina Ioannidis. The piece brings together learnings from the book – Your Loss and recent research by Aquitude into attitudes of female consumers in the Middle East and other markets. The Article titled – In The Pink can be downloaded here… Communicate Magazine Feb 2013 Excerpt – In the Pink Can male marketers understand the female psyche? This question immediately evokes images of Mel Gibson’s fruitless attempts to understand “What Women Want”....
read moreMarketers Are From Mars – Article For GMR
Aquitude’s recent research into how brands are engaging women consumers in the Middle East has caught the attention of the marketing press in the region. Christina Ioannidis – Aquitude CEO has written several features based on the research which found that in most cases, marketing professionals were not getting the message right for female consumers. In December 2012, Gulf Marketing Review ran a 5 page feature with some of the key findings of the report. Excerpt from Marketers are from Mars… Download the Full...
read moreKey actions for Gender Balancing Corporations
The BBC screened the first of a new series about women in business last night. The program looks again at the reasons why there is not a larger representation by women in senior roles in the Britain. It seems that the debate around whether or not motherhood is one of the primary drivers of women leaving business is set to rage on for a while yet, but our own research and conclusions suggest that there is more going on than the simple “women are leaving to have children” stereotype. Corporations are increasingly losing their female...
read moreAquitude Publishes ‘Marketing to Women’ Survey Report
The full report from our ‘Marketing to Women’ survey has been published. You can download it exclusively at the bottom of this post. In this survey, Aquitude’s Purl Influencer Panel, in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network, aimed to uncover how female professionals perceive corporations are embracing this new growth market – both as consumers and, also, as Marketing practitioners. In detail, the survey aimed to uncover: What is driving the dissatisfaction of female...
read more