What Factors Influence Women’s Perceptions of Brands.
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where brands winning and losing in their battle to market themselves to women. In this, the first piece of analysis of the survey results, we look at a general question about how women think they are influenced by...
read more85% of Women Think Social Media is Important in Marketing.
One of the areas in marketing that gets a lot of attention these days is how brands use social media. High profile sites like Facebook and Twitter have some incredible stats, but is social media an appropriate place to do marketing, or is it just an accelerated amplified kind of word of mouth? As part of our ‘Marketing to Women’ survey, we asked women in the Purl Influencer Panel to answer some questions about their relationship with brands and social media. Our analysis of brand perceptions suggested that social media was not as...
read moreAquitude CEO to Speak at ‘Marketing To Women’ Event
Aquitude CEO, Christina Ioannidis will join a seminar in the UAE to discuss marketing to women. As featured in the May edition of Gulf Marketing review, the event will be the 6th Marketing to Women conference. The event aims to tackle the subject of change – social, financial, behavioural – and how it impacts female consumers and their brand relationships. The one day conference will feature research – including results from the Purl Influencer Panel UAE Marketing to Women survey- insights and thought leadership and take...
read moreMarketing to Women, The World’s Largest Market, Means New Rules.
A recent Euromonitor survey highlighted that women account for 40% of the economically active population. the figure takes into account approximately 1.25 billion women worldwide are in the labour market. The survey also showed that Single households have been increasing in the last 12 years fuelled by 30-something females and additionally, women are having children later, or not at all, and are focusing on their personal growth – both career wise and individually. Despite this growth, women are still not catered to as consumers. Boston...
read moreHow can your business survive the skills gap shortage?
And become better at marketing to women in the process… Employee demographics are changing. The post-war baby boomers, who fueled the exponential growth of the world economy, are retiring. In the UK, 550,000 people a year reach pensionable age; in 2012 it is expected to peak to 807,000 (over 50% more than usual). The UK will be short of 1.3 million 30-44 year olds by 2030. The economic impact of this will be substantial, as it will drain the country’s pension-tanks. However, the skills shortage will be an abhorrent reality for...
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