Purl for Brands
Close the gender gap between your brand and your female consumers.
Women are under-represented in many companies, both at board level where decisions are made, but also in R&D and innovation functions. This is despite the fact that women influence over 80% of purchasing decisions. There are 3 main ways in which Purl can help you:
Benefits for Brands & Agencies
- Access to a highly desirable audience: A minimum of AB socio-demographic grouping that is highly qualified, usually selected through personal recommendation.
- A ready-made Global network of women.
- Leaders in their industries, some of whom would make great brand ambassadors
- True Opinion Leaders – in their organisations, communities and circles of influence. A ready made network of brand advocates who will spread the word if they like it and help you improve if they don’t..
- Passionate about supporting the creation of problem solving products and services that cater to women’s needs.
- Global coverage that allows segmentation and filtering by region to test market differences – e.g. the Middle East and UAE.