Purl for Brands

Close the gender gap between your brand and your female consumers.

Women are under-represented in many companies, both at board level where decisions are made, but also in R&D and innovation functions. This is despite the fact that women influence over 80% of purchasing decisions. There are 3 main ways in which Purl can help you:

Club Purl – An exclusive group of  highly qualified women, many of whom who have ‘been there and done that’. Club Purl offers a range of ways to engage with an audience that is otherwise hard to reach and understand.

Purl Influencer Panel – A larger group of women who have been selected as opinion leaders. This panel can be segmented by a range of factors including geographical market.

Marketing to Women Solutions in association with Aquitude.

Benefits for Brands & Agencies

All 3 of Purl’s offers give you as a marketing professional the following:
  • Access to a highly desirable audience: A minimum of AB socio-demographic grouping that is highly qualified, usually selected through personal recommendation.
  • A ready-made Global network of women.
  • Leaders in their industries, some of whom would make great brand ambassadors
  • True Opinion Leaders – in their organisations, communities and circles of influence. A ready made network of brand advocates who will spread the word if they like it and help you improve if they don’t..
  • Passionate about supporting the creation of problem solving products and services that cater to women’s needs.
  • Global coverage that allows segmentation and filtering by region to test market differences – e.g. the Middle East and UAE.