Marketing to Women Solutions
Let us join your marketing team.
Purl Influencer Panel, in association with parent company Aquitude, have been advising brands about marketing to women for over 15 years. All of our marketing solutions are designed to help your bottom line by focusing on:
- Cost of aquisition of female customers and lifetime value.
- De-risking of product launches and communication strategies.
- Diversity in the process.
The following is just a selection of some of the solutions that we have provided to brands:
Gender-Savvy Digital Strategy: Is your digital and social media strategy Female-centric? Have you identified platforms and influencers that women trust to enhance female product take-up and generate a powerful word-of-mouth effect?
Employer Brand Review : Is your employer branding Gender Savvy? Are you hitting the key motivators for why women will want to work with you? Is your decision making environment diverse? Are you innovating in a male-dominated way that leads to market failures through lack of empathy with the end user?
Proposition Refinement: Does your new product or service deliver what women want? How do you get women’s love of social media and word of mouth to work for you?
Product or Service ‘Tone of Voice’: Are you sure that your product or service is not patronising or rooted in stereotypes of women? We will review the linguistic subtleties of your marketing communications and help you avoid costly mistakes. We can also perform this review across international markets to ensure that cultural taboos are not crossed. We specialise in marketing products to women in the Middle East and UAE.
Customer Service Review: Does your customer service live up to the expectations and behaviors of women? Are you creating a customer or a customer for life?
Innovation Workshops : Do you have gender diversity in your innovation process? Do you need a creative boost with a few more points of view?
