Content is King! That’s what they say. But creating, managing and distributing relevant, personalised content is a challenge for a lot of businesses. Based on popular demand, Aquitude has created a new training course – Content Marketing and Management Masterclass. Christina Ioannidis, Managing Director of Aquitude commented: A lot of companies have a goal to personalise their Read more…
One of the highlights of last week’s ‘Festival of Media MENA’ was a presentation from Jason Miller, Global Content Marketing Leader at LinkedIn. Even speed-typing it was hard to capture all of the nuggets that this speech included, but here goes. The ‘Big Rock’ Concept. The big rock is the “HOME RUN” piece of content for the quarter. Read more…
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