Marketing.
It's all marketing...
MARKETING STRATEGY
Marketing is NOT social media. Remember the other 3 P words? Product? Price? Place? Still all relevant and important. You need a plan.
MARKETING TO WOMEN
Talk about personalisation all you like, but why not start with one of the largest segments you are not targeting correctly. We wrote the book!
B2B MARKETING
Is B2B any different to B2C in 2018? The buyers are getting younger and they are digital. A printed catalog might no longer be relevant.
CONTENT MARKETING
This one is not going away anytime soon. Social and digital channels have increased the need for relevant content, but we have an answer.
LOCALISED MARKETING
Not everyone lives in San Francisco, or London, or Melbourne. Is your marketing plan optimised for language and local quirks? We've lived it.
DIGITAL MARKETING
We've been doing digital marketing for 20 years. Yes. 20. In addition to our full service marketing expertise, we also provide an outsourced CMTO service.
Stop Reading...
Really. The rest of this page is mostly for the SEO robots, so that this page ranks for the things that we want to be found for. If you are the kind of person who loves details and reading, then by all means - keep going.
Chances are you skipped over most of the text in that previous sentence. If so. Chat to us..
NEW - Aquitude powers Marketing Training in Bahrain.
Marketing is Dead. Long live Marketing.
There is a school of thought that says that human marketers have no future - that AI will be able to develop campaigns, personalise content and deliver ROI that a person could only dream of.
The thing is, that the state of AI right now means that while it can beat a human at chess, a human and an AI working together can always beat the machine. And you probably have more pressing things to worry about than AI right now. (Or do you?)
Aquitude is a marketing company. Yes we talk about engagement and talent and digital, but we do Marketing - with a capital M. Because marketing is more than likes and influencers. Marketing is making sure you have the right products, that your pricing reflects the value you deliver to your customers, that the delivery driver for your online shop looks right and is 'on brand', that your customer service team are empowered to make the customer feel great about buying from you and will repeat buy. This is marketing.
And while you could read a book, or watch Gary V's podcasts over and over again, chances are you still won't get it right. Because every business is different. Every customer is different. Every customer experience, no matter how much you try to control it is different. Everyone is an edge case.
Our Offer
There is a reason why we have 6 core areas of our Marketing offer. They represent the parts of marketing that we are good at, that we have a track record with, that we know we will have an impact and deliver ROI.
First you need a plan. You need to able to answer questions like - who is my customer? What do they do? How does what they do differ from what they say? How much do they spend with you? Who else have they bought from? How do they feel about you at the moment? Where are they? Who are their influences (yes we went there). Who do they work for? How much do they get paid? How much of their income do they spend with you? What language do they speak? Get the idea yet?
You know what... why don't we have a chat - about marketing.