Description
Uodated for B2B Ecommerce projects. Before you begin your Ecommerce project, make sure you have all the things you need.
Just like a TV Chef, who prepares all the ingredients beforehand, prepping the things you need for an ecommerce project will help you start selling online faster and with greater success.
Written by Aquitude’s Chief Digital Officer and Senior Ecommerce Trainer – David Fuller. This book contains tips and exercises from real-world experience with large and small ecommerce projects.
The Ingredients for Ecommerce Success include:
Ecommerce Project Ingredient List
- B2B Value Proposition – “What makes you special?”
- B2B Business Plan and Budget – How much do you have to spend?
- B2B Products – What are you selling? What is your margin?
- B2B Product Model – Categories, Sub-Categories, Attributes, Tags,
- B2B Payments – e.g. How does B2B Ecommerce Payments differ from B2C
- Ecommerce Platform – e.g. Shopify, BigCommerce, WooCommerce, Magento.
- B2B Ecommerce Tools / Apps / Accounts – for extended functionality. e.g. Facebook pixel, Google Analytics.
