The full report from our ‘Marketing to Women’ survey has been published. You can download it exclusively at the bottom of this post. In this survey, Aquitude’s Purl Influencer Panel, in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network, aimed to uncover how female professionals perceive corporations are embracing this new growth market Read more…
One of the areas in marketing that gets a lot of attention these days is how brands use social media. High profile sites like Facebook and Twitter have some incredible stats, but is social media an appropriate place to do marketing, or is it just an accelerated amplified kind of word of mouth? As part of our Read more…
Aquitude CEO, Christina Ioannidis will join a seminar in the UAE to discuss marketing to women. As featured in the May edition of Gulf Marketing review, the event will be the 6th Marketing to Women conference. The event aims to tackle the subject of change – social, financial, behavioural – and how it impacts female consumers and Read more…
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