The Aquitude team were recently at the Marketing Show in Dubai. Christina Ioannidis compared and hosted some insightful interviews and panels throughout the event – the highlight of which is now available to re-watch.
Transforming into Growth Marketers with Ellie Norman from F1.
How to market a global event in times of COVID and manage diversity amongst fans.
Formula 1 is a fascinating case study. Of course there is complicated logistics and value chain challenges. There are suppliers and vendors and rights management and media and sponsorship and so much more.
Compared with selling phones online, F1 is a far more complex business.
F1 is also about B2B Marketing. From the hospitality to the provision of goods and services in return for promotion and association with performance and excellence.