Aquitude Group partner agency Pilote Media has launched a new range of services for companies that are looking to explore opportunities provided by the Metaverse. Pilote Media’s Metaverse consulting practise starts from the idea that…
Experience based acronyms seem to be coined more often than cryptocurrencies, but customer experience, or CX may have outlived its usefulness. The term can no longer encapsulate the variety of strategies, tactics and tools that…
What is reality? It’s one of those seemingly simple questions that, once you dig a little deeper, is not as easy to answer as you might think. Even in an analogue world, each person’s reality…
For some reason, many proponents of Web3, including those who have made careers in marketing, have a problem with targeted or personalised advertising. This is because for targeted advertising to work, it needs personal data.…
I feel I need to start these articles with a disclaimer… I believe that technologies like blockchain will have a big impact on the way the internet works. I believe that technology can be disruptive…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes…