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2020 is a year of disruption and change. The inertia and ‘good times’ that allowed companies to postpone innovation has given way to new ways of thinking that force companies to change the ways they do business.
Around the world, customers were slowly getting used to ecommerce and online shopping, however it still makes a up a relatively small percentage of retail sales. Of course when stores are forced to close, then the adoption of ecommerce is forced to accelerate and so too does the need for an online sales channel.
‘Ingredients for Ecommerce Success’ published by Aquitude Press is a detailed list of things that should be considered before embarking on an ecommerce project. Over 100 pages of recent, real-world insights for companies who need to create and grow an online sales channel.
Ecommerce is Like Cooking
You’re hungry. You have choices. You can order a take-out, or go to an appropriately socially distanced restaurant or you can make your own meal. Those kinds of choices are strategy decisions.
If you choose to cook your meal yourself, you will need to source some ingredients. Some of those will be staples that you already have. Depending on the recipe, you might need to go and get ingredients. Here too you have choices – do you pay for quality? Do you have to substitute something if you can’t find the listed ingredient in season in your area?
Just like a TV chef, the more time you spend preparing your ingredients, the easier it is to complete the recipe. An ecommerce project is the same.
Key Ingredients for Ecommerce Success
For some companies, going online may require a re-examination of the value proposition of the business. What makes you special in an offline world might not be a competitive advantage when competing with the world online.
Of course you are going to have to think about products, not just the range you offer and the pricing and promotional options, but also – how do you present those products to your Buyer Personas in a way where they have confidence in buying something without being able to touch or smell it.
You’re going to need content – lots of it. From product photos to testimonials to technical manuals to SEO keyword dictionaries.
And you’re going to need the IT infrastructure – an ecommerce platform, payment gateway and other systems to manage stock, fulfillment, marketing and other essential functions.
It’s not just B2C organisations either. B2B Ecommerce is set to grow due to sales teams being unable to travel and face to face meetings curtailed.
What’s in the Book?
18+ key ingredients required for an ecommerce project – from Business Plans and Budgets to Bank Accounts. From personnel to products.
The book also contains exercises from Aquitude’s popular training courses that help you make strategy and business decisions as well as give you the questions to ask partners, vendors and suppliers when choosing ecommerce toola and platforms.
The Book is available from ACEDE in EPUB and MOBI formats for all popular e-readers. For print copies, please contact us using our live chat!