Aquitude CEO, Christina Ioannidis will join a seminar in the UAE to discuss marketing to women. As featured in the May edition of Gulf Marketing review, the event will be the 6th Marketing to Women…
A recent Euromonitor survey highlighted that women account for 40% of the economically active population. the figure takes into account approximately 1.25 billion women worldwide are in the labour market. The survey also showed that Single…
And become better at marketing to women in the process… Employee demographics are changing. The post-war baby boomers, who fueled the exponential growth of the world economy, are retiring. In the UK, 550,000 people a…
The Here is the City poll on “Sexism in the City” has just been released. I will dedicate a couple of blogs in analyzing the numbers, as the figures are quite revealing in terms of…
Some food for thought about how brands are getting a competitive advantage by considering women consumers in their innovation, product development and marketing. McDonald’s – Finding the Woman in the Mum. McDonalds has represented the…
I have always wondered what it is that makes cultures different. As a Venezuelan-Greek, with strong British education, I consider myself blessed with the ability to adapt to others. However, in pressured times like the…