Only 30% of Digital Transformation projects are successful. The power of strong kick-off meetings for Digital Transformation programs is often overlooked. Too often, companies set off on their journey to ‘digitize’ their business but leave…
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have…
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should…
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing…
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. …