You Need a Data Scientist.
In Dubai last week I met a data scientist. There is nothing remarkable about that fact, however this data scientist works for a PR firm. PR is one of those industries that varies wildly and…
How to be a Content Marketing Rockstar.
One of the highlights of last week’s ‘Festival of Media MENA’ was a presentation from Jason Miller, Global Content Marketing Leader at LinkedIn. Even speed-typing it was hard to capture all of the nuggets that this…