For some reason, many proponents of Web3, including those who have made careers in marketing, have a problem with targeted or personalised advertising. This is because for targeted advertising to work, it needs personal data.…
I feel I need to start these articles with a disclaimer… I believe that technologies like blockchain will have a big impact on the way the internet works. I believe that technology can be disruptive…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes…
There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to…
Aquitude Fintech is a new consultancy practice area focussed on creating strategies and delivering solutions around technologies such as blockchain, IoT, AI and even… the metaverse. Our aim is to help companies understand the practical…