X is for eXperience
CX, DX, UX, XM… the definition of experience is as varied as the thing itself. No two experiences are the same – no matter how much process and automation is involved. Because experience includes another…
B2B Ecommerce Buyer Personas.
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should…
Of Buyer Personas and Attention to Detail
Buyer Personas, or buyer ‘avatars’ have been a foundational part of marketing for decades. They provide a focus for your content marketing and social media teams – a reminder of ‘Who am I doing this…