Composable Commerce.
What is composable commerce? Why has it been identified as one of the ecommerce trends to watch in 2021? As if choosing an ecommerce platform was not difficult enough, as the technology keeps changing, the…
Misunderstood Marketing Technology Concepts.
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could…
Marketing 2020
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think…