What is composable commerce? Why has it been identified as one of the ecommerce trends to watch in 2021? As if choosing an ecommerce platform was not difficult enough, as the technology keeps changing, the Ingredients for ecommerce success need to monitored and assessed for suitability to deliver real return on investment. Composable commerce allows you to Read more…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think that word means what you think it means” Marketing is one of those words. You think you know what it means, but Read more…
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