There is a certain boring sameness about shopping in malls around the world. Globalisation and the cult of branding has produced predictability and, to some degree, laziness in the retail space. The same shops in…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing…
Recently, I wrote about my local supermarkets using WhatsApp for Conversational Commerce. What I failed to realise, is that WhatsApp is actually a ‘Headless’ solution for Ecommerce. OK… stick with me. Everything in digital goes…