There is a certain boring sameness about shopping in malls around the world. Globalisation and the cult of branding has produced predictability and, to some degree, laziness in the retail space. The same shops in Dubai, Melbourne, London, Singapore and Atlanta – even the food courts have the same options. There is anecdotal evidence that younger consumers Read more…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing that have a direct affect on B2B Ecommerce, in this article we look at two – Intent Data and Converational Marketing. Intent Read more…
Recently, I wrote about my local supermarkets using WhatsApp for Conversational Commerce. What I failed to realise, is that WhatsApp is actually a ‘Headless’ solution for Ecommerce. OK… stick with me. Everything in digital goes in cycles, but each time things come around again they are given different names so that they appear to be new ideas. Read more…
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