Of Neuroeconomics and the Business of Travel
It’s been over 25 years since I sold soap powder. However, in that time the marketing of hotel rooms has become a lot like promoting detergent. What? Global internet giants like Booking.com seem to have…
Customer Experience Lessons from Netflix
Netflix has a couple of series for AirBnB property owners and what an Australian series calls Instant Hotels. A combination of education and entertainment, there are some fundamental lessons for all Marketers. In each episode…
New Marketing and Digital Training Courses for Hotels
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of…