‘White Glove’ Customer Experience
What is ‘White Glove’ Customer Experience? It’s not a new idea, in fact the concept even made it’s way into Fallout New Vegas – a 10 year old video game (Deep Cut). As part of…
Article for Communicate Magazine
Communicate Magazine featured and article by Aquitude CEO, Christina Ioannidis. The piece brings together learnings from the book – Your Loss and recent research by Aquitude into attitudes of female consumers in the Middle East…
Marketers Are From Mars – Article For GMR
Aquitude’s recent research into how brands are engaging women consumers in the Middle East has caught the attention of the marketing press in the region. Christina Ioannidis – Aquitude CEO has written several features based…