There is a certain boring sameness about shopping in malls around the world. Globalisation and the cult of branding has produced predictability and, to some degree, laziness in the retail space. The same shops in Dubai, Melbourne, London, Singapore and Atlanta – even the food courts have the same options. There is anecdotal evidence that younger consumers Read more…
Christina Ioannidis, CEO of Aquitude, together with India Gary-Martin formerly of JPMorgan Chase & Co. discuss the role of women in business and finance. Talking with Andrea Catherwood on the “Last Word.” (Source: Bloomberg) Running time 06:35
The full report from our ‘Marketing to Women’ survey has been published. You can download it exclusively at the bottom of this post. In this survey, Aquitude’s Purl Influencer Panel, in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network, aimed to uncover how female professionals perceive corporations are embracing this new growth market Read more…
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where Read more…
A recent Euromonitor survey highlighted that women account for 40% of the economically active population. the figure takes into account approximately 1.25 billion women worldwide are in the labour market. The survey also showed that Single households have been increasing in the last 12 years fuelled by 30-something females and additionally, women are having children later, or not Read more…
Aquitude CEO, Christina Ioannidis was quoted in today’s Observer on issues facing women in the boardroom of the city’s companies. Research commissioned by the Observer reveals that UK boardrooms are still overwhelmingly male-dominated, despite the fact that more than nine out of 10 companies claim to have an equal opportunities policy in place. Christina Ioannidis, CEO of Read more…
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