What is ‘White Glove’ Customer Experience? It’s not a new idea, in fact the concept even made it’s way into Fallout New Vegas – a 10 year old video game (Deep Cut). As part of Home Delivery MENA, I had the opportunity to chat with Tarek El Goweiny, Group CEO of NCC – a group of companies Read more…
As I moderated 5 different panels at Virtual Seamless KSA last week, there was an overarching theme – customer experience is at the fore-front of the ecommerce and retailing. The merging of the digital with the physical world, a kind of augmented reality, the experience that customers go through is the key determinant. What struck me in Read more…
Did you know that some people searching for hotel rooms look for hotels near IKEA? While you might be investing a lot of money in Instagram Marketing to promote your small business or Hotel, you really shouldn’t forget the people searching for things on Google using the word NEAR… The word near is a word that signals intent. Read more…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google. My memory tells me that I read it in Wired Magazine circa 1999 and it was said by Tom Peters or Peter Drucker, Read more…
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