In some places, like Bahrain, marketing people are so fixated on Instagram as an acquisition tool, that they completely ignore search advertising like Google Ads. Mobile Ads replace Organic results. Our ‘Mastering Internet Marketing‘ course last week brought up some interesting insights – one of them being that if you use Google Ads for customers searching on Read more…
Wednesday Wrap Up of the Week that Was. What in the worlds of Ecommerce, Marketing and Training have we been looking at in the last 7 days? (and highlights from a few days before…) Don’t Forget your Anoraks, of Buyer Persona’s and Attention to Detail Whatever you are doing, whether you are creating a product or creating Read more…
Did you know that some people searching for hotel rooms look for hotels near IKEA? While you might be investing a lot of money in Instagram Marketing to promote your small business or Hotel, you really shouldn’t forget the people searching for things on Google using the word NEAR… The word near is a word that signals intent. Read more…
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