Why Aren’t You Using Lifetime Value?
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term…
New Partnership to Develop Ecommerce Talent in Bahrain.
Aquitude has partnered with ThinkSmart Bahrain to develop the Bahrain Ecommerce Academy. The program was recently announced by the Ministry of Industry, Commerce and Tourism as a first for the region – to equip entrepreneurs and…
You’re not ready for Digital Transformation.
Its GITEX Week in Dubai. GITEX is a bit like ‘Toys R Us’ for Digital Transformation people – all kinds of toys, from the practical and educational to the latest season’s fads. Some companies are…