Of Neuroeconomics and the Business of Travel
It’s been over 25 years since I sold soap powder. However, in that time the marketing of hotel rooms has become a lot like promoting detergent. What? Global internet giants like Booking.com seem to have…
New Digital Solutions for Independent Hotels
Back in January we announced new in-house training courses for Hotels and other companies in the travel sector. The programs have been a great success, especially for independent hotels that are struggling to compete with…
Customer Experience Lessons from Netflix
Netflix has a couple of series for AirBnB property owners and what an Australian series calls Instant Hotels. A combination of education and entertainment, there are some fundamental lessons for all Marketers. In each episode…
Of Hotels near IKEA and other Map Search Terms
Did you know that some people searching for hotel rooms look for hotels near IKEA? While you might be investing a lot of money in Instagram Marketing to promote your small business or Hotel, you really…
Of Innovation and Digital Transformation…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google.…
New Marketing and Digital Training Courses for Hotels
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of…