Misunderstood Marketing Technology Concepts.
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could…
The Rise of Digital Experience Platforms
What is a Digital Experience Platform (DXP)? Well according to the analysts at Gartner: … an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure…
Who’s Running your Ecommerce?
There is a line that sends a shiver down my spine when I hear a business owner talk about their Ecommerce customer experience: “Our IT department are working on it” Different companies are set up…