Christina Talks to ‘The Grocer’ About Beer.
In a recent edition, ‘The Grocer’ Magazine asked: If they don’t want girly beers, what DO women want? They asked Aquitude CEO, Christina Ioannidis for her thoughts on the subject. Christina began her sales and marketing career as one of the first female sales-reps for Allied Domecq in Spain and has first hand knowledge of what female drinkers are thinking. Excerpt How to sell more beer to women? It’s a question many brewers have wrestled with over the past decade confronted by a steady decline in beer sales and consumption. The brewing industry has been lobbying hard for a...
Read MoreArticle for Communicate Magazine
Communicate Magazine featured and article by Aquitude CEO, Christina Ioannidis. The piece brings together learnings from the book – Your Loss and recent research by Aquitude into attitudes of female consumers in the Middle East and other markets. The Article titled – In The Pink can be downloaded here… Communicate Magazine Feb 2013 Excerpt – In the Pink Can male marketers understand the female psyche? This question immediately evokes images of Mel Gibson’s fruitless attempts to understand “What Women Want”. The truth is that as a consumer demographic, women...
Read MoreMarketers Are From Mars – Article For GMR
Aquitude’s recent research into how brands are engaging women consumers in the Middle East has caught the attention of the marketing press in the region. Christina Ioannidis – Aquitude CEO has written several features based on the research which found that in most cases, marketing professionals were not getting the message right for female consumers. In December 2012, Gulf Marketing Review ran a 5 page feature with some of the key findings of the report. Excerpt from Marketers are from Mars… Download the Full Article Women are different from men, so they want to be...
Read MoreAquitude Publishes ‘Marketing to Women’ Survey Report
The full report from our ‘Marketing to Women’ survey has been published. You can download it exclusively at the bottom of this post. In this survey, Aquitude’s Purl Influencer Panel, in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network, aimed to uncover how female professionals perceive corporations are embracing this new growth market – both as consumers and, also, as Marketing practitioners. In detail, the survey aimed to uncover: What is driving the dissatisfaction of female consumers? Which brands are perceived to be...
Read MoreWhat Factors Influence Women’s Perceptions of Brands.
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where brands winning and losing in their battle to market themselves to women. In this, the first piece of analysis of the survey results, we look at a general question about how women think they are influenced by brands. The question we asked our panel of women...
Read More85% of Women Think Social Media is Important in Marketing.
One of the areas in marketing that gets a lot of attention these days is how brands use social media. High profile sites like Facebook and Twitter have some incredible stats, but is social media an appropriate place to do marketing, or is it just an accelerated amplified kind of word of mouth? As part of our ‘Marketing to Women’ survey, we asked women in the Purl Influencer Panel to answer some questions about their relationship with brands and social media. Our analysis of brand perceptions suggested that social media was not as important as factors like service levels or the...
Read MoreRecent Tweets
RT @todayshow: Take 2: Like mother, like daughter...according to new poll, women start turning into their moms at 31? Are you? #moms #take21 week ago