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Ecommerce Basic Training Course

Ecommerce Basic Training Course

Introduction

This 2-Day course is based on real-world experience in in markets like the UK, which deliver best practice and projects in emerging markets like the Middle East which have a different set of challenges. This course is designed to get you selling online and delivering a great customer experience.

It is designed to cover all of the concepts related to creating an ecommerce business including business models, choosing an Ecommerce platform, warehousing, shipping, marketing, customer service, payments and more. This course will also cover common challenges and how to overcome them and mistakes to avoid.

Who Should Attend

This course assumes no knowledge of Ecommerce and should be attended by those in the business responsible for the customer journey and sales. Ecommerce projects should involve the whole business and should not be seen as an IT project. People who would benefit from this course include (but are not limited to)

  • Project Sponsors including the Chief Executive Officer (CEO), Chief Marketing Officer (CMO), Chief Operating Officer (COO)
  • Those responsible for revenue  and Customer experience including Head of Sales, Brand Managers, Product experts
  • Operations including Warehousing, Customer Service, Accounts
  • IT including Project Managers and people responsible for systems that will integrate with Ecommerce

Course Outline

Introduction to Ecommerce

  1. What is Ecommerce? : What does online shopping look like in 2017?
  2. Why you should do Ecommerce. Benefits of selling online.
  3. What can you sell online?
  4. Who can you sell to?
  5. Which model is right for you?
  6. Challenges of Ecommerce in your Market.

Getting Ready for Ecommerce

  1. Choosing an Ecommerce Platform, what are the options?
  2. Products. Creating a product model, sourcing, pricing, marketing, stock management
  3. Customers. Migrating current customers, understanding your customer’s needs, choosing a CRM system.
  4. Order Process. What business rules do you need to have in place, or change?

The Customer Journey 

  1. Design. Best practice for mobile and multi-language sites. Brand consistency.
  2. On-Site integrations. Search, reviews, comparison, social sharing, personalisation
  3. Payment. Choosing a payment gateway.
  4. Fulfilment. Choosing a delivery partner
  5. Customer Service. Dealing with a store that is open 24/7. Understanding returns.
  6. Marketing. Building traffic. Increasing conversion, creating loyal customers. SEO

Running your Store

  1. Merchandising your Ecommerce store. Upsell, Cross-sell, Promotions.
  2. Optimising your Ecommerce store. Analytics and Data and Customer Effort Scoring
  3. CRO – Conversion Rate Optimisation (Learn More)
  4. Scaling your Ecommerce store. Planning for the future.

Book Now

We run courses regularly in London, Dubai, Cape Town, Singapore, Shanghai, Kuala Lumpur, Sydney and Melbourne.

Contact Us to find out when the next course is, or to arrange a customised course for your company.

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