WHY TOP OF HER GAME FOR BRANDS?
The GCC female consumer feels under-served, We have asked women whether they felt brands understood the Modern Arab woman, and the result was a resounding “No!”
So, we launched Top of Her Game to collect and disseminate the constructive voice of influential, women across the GCC – on how you can create, improve, and market your products and services to the world’s largest market.
Top of Her Game enables you to engage in one-one conversations with a discerning market – organically, speedily, effectively. The process shortens your marketing timeline, offering you a faster consumer feedback loop, avoiding costly mistakes….
Top of Her Game will enable you to:
- Build better products
- Raise awareness of your brand to a discerning audience of female influencers
- Create a competitive advantage in the female market worth over $930 billion in the GCC
DETAILED BENEFITS FOR MARKETERS
- Access to highly desirable women: AB socio-demographic group; successful and opinionated, C-suite (personally selected and vetted)
- A ready-made, highly-qualified GCC wide network of women, Leaders in their industries with resonance to be brand ambassadors
- True opinion leaders – in their organisations, communities and circles of influence; a ready-made network of brand advocates (if they like your product; if they don’t they will tell you how to improve it!)
- Passionate about supporting the creation of problem-solving products and services that cater to womens’ needs
- Regional coverage, implies segmentation and filtering capabilities by region, but also the testing of hypotheses or assumptions
- Services such as focus-groups embedded for the testing/development of Gender Savvy Marketing Propositions.
SERVICES:
We can offer Instant Solutions…
- Ask a question on email: are your team stumbling on views and why’s for a woman’s product? We can gauge appetite for your ideas in a simple email…
- Focus Group and Sampling Group: Need to home-in on an aspect of your product from a female lens? We will host our GenderSavvy focus group to get your market to give you real insights that count.
- GenderSavvy Sampling Groups: Need direct input on a new product or changes to an existing product? Our GenderSavvy Sampling Group will get you feedback from the horses’ mouth!
- International / Regional Dialogues: Need an international perspective? Use our PowerBlitz technology to foster global dialogues with women across the globe
- Reports on Attitudes: will your product fly?
You will save your money on:
- Cost of acquisition of female customer
- Value of new customers
- De-risking of product/service
- Higher sample quality
- Diversity – has your marketing team spoken to enough women