There is a line that sends a shiver down my spine when I hear a business owner talk about their Ecommerce customer experience: “Our IT department are working on it” Different companies are set up in different ways, but the most successful ecommerce sites have a demarcation between the business, the product (experience) and the technical delivery Read more…
Content is King! That’s what they say. But creating, managing and distributing relevant, personalised content is a challenge for a lot of businesses. Based on popular demand, Aquitude has created a new training course – Content Marketing and Management Masterclass. Christina Ioannidis, Managing Director of Aquitude commented: A lot of companies have a goal to personalise their Read more…
The update of this article can be found here The buzz around Ecommerce in the GCC is building after a string of announcements including Amazon’s acquisition of Souq, a financing round for Fetchr and a busy calendar of events, including ArabNet. The buzz has inspired a range of merchants, from entrepreneurs to large family businesses to open Read more…
One of the highlights of last week’s ‘Festival of Media MENA’ was a presentation from Jason Miller, Global Content Marketing Leader at LinkedIn. Even speed-typing it was hard to capture all of the nuggets that this speech included, but here goes. The ‘Big Rock’ Concept. The big rock is the “HOME RUN” piece of content for the quarter. Read more…
Shopify Unite 2017 Announcements… There is no doubt that Shopify is innovating rapidly and the announcements came thick and fast on Day 1 of Unite. One announcement stood out though… Shopify Pay Allowing a single click checkout on any site powered by Shopify. The first time you checkout on a Shopify powered store, you will be asked Read more…
Some food for thought about how brands are getting a competitive advantage by considering women consumers in their innovation, product development and marketing. McDonald’s – Finding the Woman in the Mum. McDonalds has represented the pinnacle of successful marketing. For years it has dominated the marketing waves. However, in 2002 the company’s fate turned and in mid Read more…
© Aquitude International 2024, All right reserved.
Call Us - +44 208 123 2694