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Who is running your Ecommerce

Who’s Running your Ecommerce?

There is a line that sends a shiver down my spine when I hear a business owner talk about their Ecommerce customer experience: “Our IT department are working on it” Different companies are set up… 

payment gateway gcc

GCC Payment Gateway FAQ – Old…

The update of this article can be found here The buzz around Ecommerce in the GCC is building after a string of announcements including Amazon’s acquisition of Souq, a financing round for Fetchr and a… 

Content Marketing Rockstar

How to be a Content Marketing Rockstar.

One of the highlights of last week’s ‘Festival of Media MENA’ was a presentation from Jason Miller, Global Content Marketing Leader at LinkedIn. Even speed-typing it was hard to capture all of the nuggets that this… 

new shopify features unite 2017

Shopify Unite – Announcements and Impact

Shopify Unite 2017 Announcements… There is no doubt that Shopify is innovating rapidly and the announcements came thick and fast on Day 1 of Unite. One announcement stood out though… Shopify Pay Allowing a single… 

Some Facts About Women As Customers

Some food for thought about how brands are getting a competitive advantage by considering women consumers in their innovation, product development and marketing. McDonald’s – Finding the Woman in the Mum. McDonalds has represented the…