You Need a Data Scientist.
In Dubai last week I met a data scientist. There is nothing remarkable about that fact, however this data scientist works for a PR firm. PR is one of those industries that varies wildly and…
Meet Magento Dubai – A First for the Region
Magento is a well known eCommerce platform that has been through a lot of change recently. Once a truly open-source offer, with a strong community element, the commerce solution has been owned by Ebay, private…
Seamless Dubai – 15th & 16th April, 2018 – Ecommerce, Retail, Cards and Payments.
It’s that time of year again. The Cards and Payments Show, Ecommerce Show, Retail Show, Fintech show and whatever other show that can be bolted on, is once again being promoted as Seamless. Held over…
Planning an Ecommerce Project.
Several recent events in Dubai billed as training have focused on the technical side of Ecommerce – outlining some of the functional benefits of various plaforms like Shopify and Magento. However many Digital shop projects…
The Rise of Digital Experience Platforms
What is a Digital Experience Platform (DXP)? Well according to the analysts at Gartner: … an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure…
Facebook’s New Algorithm and Influencer Marketing.
Facebook has grown as a mechanism for brands to talk to consumers, but despite advertising being a huge part of Facebook’s revenue, the company has decided to change the way its users see content, prioritising…