Top Aquitude Articles of 2021
2021 was a year for fundamentals. After the disruption of 2020, where businesses had to pivot and adapt to a ‘new normal’, 2021 was a year to sure up some of the quick fixes and…
NFT – Hype Versus Reality.
There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to…
The Problem(s) with Cryptocurrency
As companies like Crypto.com and FTX sponsor major US sports stadiums and F1 teams, you might be under the impression that cryptocurrencies have gone mainstream. But is the technology ready for the masses? Based on…
Your Digital Strategy & the Metaverse
Does the metaverse need to be part of your digital (transformation) strategy? No. Probably not. What is the Metaverse? The word has suddenly become Googled around the world thanks to Facebook rebranding itself. Rather than…
‘Cross-Border Commerce Success’ Platform
Commerce in the MENA region is changing. And the pace of change is accelerating.The commerce ecosystem and customer journey is increasingly complex – impacted by cultural norms, technology and shifting regulatory environments. Aquitude has been…
Total Experience Benchmarking
CX, PX, EX… The X Always Stands for Experience Everyone has customers. Whether they are internal or external, whether they are called customers, patients, candidates, constituents or employees… each one of these people engages in…