Shopify is unapologetic about being designed for entrepreneurs. But for every creator who has brought their new products to market there are 20 who drop-ship the same ‘stuff’ from China through Ali-Express. It’s the same…
It’s been over 25 years since I sold soap powder. However, in that time the marketing of hotel rooms has become a lot like promoting detergent. What? Global internet giants like Booking.com seem to have…
This post was first written back in May 2017. Back then, Ecommerce in the GCC was gaining popularity, finally, after a slow start. Many of the challenges to Ecommerce in the GCC have been addressed…
Back in January we announced new in-house training courses for Hotels and other companies in the travel sector. The programs have been a great success, especially for independent hotels that are struggling to compete with…
Is Google Ads a customer-centric company? Well that depends who Google’s customer’s are. The search engine, that now has many fingers in many pies, generates a massive amount of income from advertising revenue. So one…
Well, unless you are one of 20 or so global super-brands – not much. Instagram Checkout has announced that consumers will be able to shop for products directly from the app, including checking out and…