Shopify is unapologetic about being designed for entrepreneurs. But for every creator who has brought their new products to market there are 20 who drop-ship the same ‘stuff’ from China through Ali-Express. It’s the same stuff that is all over Amazon. And if you don’t believe me – try typing “Hammock” into either Amazon or Ali-Express. Shopify Read more…
It’s been over 25 years since I sold soap powder. However, in that time the marketing of hotel rooms has become a lot like promoting detergent. What? Global internet giants like Booking.com seem to have lost sight of the fact that travel is an experience, something that changes the brain chemistry forever – not a fleeting commodity. Read more…
This post was first written back in May 2017. Back then, Ecommerce in the GCC was gaining popularity, finally, after a slow start. Many of the challenges to Ecommerce in the GCC have been addressed by start-up companies like Fetchr, and large groups like Al Tayer and Chalhoub Group demanding better services from providers. There are still Read more…
Back in January we announced new in-house training courses for Hotels and other companies in the travel sector. The programs have been a great success, especially for independent hotels that are struggling to compete with OTAs. Through the delivery of these training courses for hotels, we have discovered that many companies in this space need more help. Read more…
Is Google Ads a customer-centric company? Well that depends who Google’s customer’s are. The search engine, that now has many fingers in many pies, generates a massive amount of income from advertising revenue. So one way of looking at things is to say that companies that want to advertise on Google’s network, which includes Gmail and YouTube, Read more…
Well, unless you are one of 20 or so global super-brands – not much. Instagram Checkout has announced that consumers will be able to shop for products directly from the app, including checking out and paying with a card. Some in the Ecommerce world have been quick to say things like; “This is a gamechanger” (Yes and Read more…
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