Netflix has a couple of series for AirBnB property owners and what an Australian series calls Instant Hotels. A combination of education and entertainment, there are some fundamental lessons for all Marketers. In each episode of Stay Here, AirBnB property owners get expert advice on guest experience and marketing from a pair of experts. Its a formula, but Read more…
Did you know that some people searching for hotel rooms look for hotels near IKEA? While you might be investing a lot of money in Instagram Marketing to promote your small business or Hotel, you really shouldn’t forget the people searching for things on Google using the word NEAR… The word near is a word that signals intent. Read more…
As part of the Bahrain Ecommerce Academy Training, we teach businesses techniques to become part of the digital economy. One of the concepts that many companies find useful to align teams, especially in larger organisations, is the North Star Metric. What is a North Star Metric? This measure, or KPI is the single thing that, if focused Read more…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google. My memory tells me that I read it in Wired Magazine circa 1999 and it was said by Tom Peters or Peter Drucker, Read more…
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of travel. The business of hotels and travel is competitive and complicated and customers have high expectations. Add the presence of large Online Read more…
Buyer Personas, or buyer ‘avatars’ have been a foundational part of marketing for decades. They provide a focus for your content marketing and social media teams – a reminder of ‘Who am I doing this for?’ Not all buyer personas are equal though. 80% of your value, your revenue, your traffic and other KPIs still come from Read more…
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