The Non Fungible Customer
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes…
Top Aquitude Articles of 2021
2021 was a year for fundamentals. After the disruption of 2020, where businesses had to pivot and adapt to a ‘new normal’, 2021 was a year to sure up some of the quick fixes and…
NFT – Hype Versus Reality.
There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to…
The Problem(s) with Cryptocurrency
As companies like Crypto.com and FTX sponsor major US sports stadiums and F1 teams, you might be under the impression that cryptocurrencies have gone mainstream. But is the technology ready for the masses? Based on…
Aquitude Fintech Launched
Aquitude Fintech is a new consultancy practice area focussed on creating strategies and delivering solutions around technologies such as blockchain, IoT, AI and even… the metaverse. Our aim is to help companies understand the practical…
Your Digital Strategy & the Metaverse
Does the metaverse need to be part of your digital (transformation) strategy? No. Probably not. What is the Metaverse? The word has suddenly become Googled around the world thanks to Facebook rebranding itself. Rather than…