During the roll out of Patient Experience (PX) transformations, hospitals and healthcare providers are often torn between the use of resources. They are also challenged with how to maintain momentum to a process which implies a shift in focus from Process to the Patient. In addition, these initiatives often face resistance internally as they inherently imply having Read more…
According to Allied Market Research, the global ‘Medical Tourism’ market is projected to reach $273.72 billion by 2027, which is a compound annual growth rate (CAGR) of 12.8% from 2019 to 2027 in value. In terms of volume, the global medical tourism market accounted for 23,042.90 thousand patients in 2019, and is projected to reach 70,358.61 thousand Read more…
AI based, personalised social videos are now possible. Machine learning is reducing the barriers to personalisation that have required agencies to create prohibitively complex combinations of copy and marketing assets to give that truly one-on-one feel. Until Apple decided to play global-data-cop, The promise of digital and data has been the ability to be more efficient with Read more…
Not every journey is a retail one. Sporting organisations like golf, tennis and sailing clubs often have to manage different types of patrons that have different privileges and access levels and traditionally, this has been done manually or with membership cards. Some clubs are looking to be more digital. To streamline the experience for members and guests Read more…
What is ‘White Glove’ Customer Experience? It’s not a new idea, in fact the concept even made it’s way into Fallout New Vegas – a 10 year old video game (Deep Cut). As part of Home Delivery MENA, I had the opportunity to chat with Tarek El Goweiny, Group CEO of NCC – a group of companies Read more…
Ecommerce enjoyed huge growth in 2020 as retailers were compelled by enforced change to consumer shopping behaviour. Despite what the American based SaaS platforms say in their marketing, setting up an online shop is only one part of ecommerce. Many retailers are finding out that picking, packing and shipping packages to customers is not easy, especially in Read more…
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