B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should…
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper…
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. …