OKRs for B2B Marketing
Some of our most popular blogs in 2020 were about OKRs. Objectives and Key Results are a way to set goals and measure progress. As a quick reminder, if you are new to the concept…
Aquitude At Marketing Show DXB
The Aquitude team were recently at the Marketing Show in Dubai. Christina Ioannidis compared and hosted some insightful interviews and panels throughout the event – the highlight of which is now available to re-watch. Transforming…
Misunderstood Marketing Technology Concepts.
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could…
Personalisation for B2B Marketing
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for…
Marketing 2020
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think…
Who Are You Doing This For?
A few months ago, I wrote an opinion piece about how the actions of companies and brands during lock-down would be remembered by customers for a long time. Under pressure, some brands threw the strategy…