Who Are You Doing This For?
A few months ago, I wrote an opinion piece about how the actions of companies and brands during lock-down would be remembered by customers for a long time. Under pressure, some brands threw the strategy…
B2B Ecommerce Buyer Personas.
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should…
B2B Marketing Trends – CMTO & MaaS
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper…
B2B Marketing Trends – Intent Data & Conversational Commerce.
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing…
B2B Marketing Meets Ecommerce
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. …
New Online B2B Ecommerce Training Course
According to BigCommerce, 93% of B2B buyers prefer to buy online, but only 22% of B2B companies have the ability to do ecommerce. In emerging markets, the number of Business-to-Business brands doing ecommerce is even…
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