OKRs for B2B Ecommerce
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have…
B2B Ecommerce Readiness Audit
The Critical Questions for all businesses to answer when beginning a B2B Ecommerce Project. B2B Ecommerce is set to grow exponentially in the next few years. According to Forrester Research, the US B2B eCommerce market…
Aquitude At Marketing Show DXB
The Aquitude team were recently at the Marketing Show in Dubai. Christina Ioannidis compared and hosted some insightful interviews and panels throughout the event – the highlight of which is now available to re-watch. Transforming…
Personalisation for B2B Marketing
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for…
Marketing 2020
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think…
X is for eXperience
CX, DX, UX, XM… the definition of experience is as varied as the thing itself. No two experiences are the same – no matter how much process and automation is involved. Because experience includes another…
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