Ecommerce is growing. Accelerated by the closure of physical retail shops around the world, new groups of customers are being forced to buy online. There is a temptation to rush a project through to replace the gap in sales quickly. But your ecommerce strategy may need to be different to your physical model. The things that make Read more…
Every year it seems we revisit how to create a better ecommerce customer experience. Every year it seems we say the same things in a slightly different ways. And every year we are surprised that simple things are still not adopted. Back to Basics – Your Customer – Myth versus Reality. Forget personalisation for a moment. The Read more…
In a headline presentation style report, Shopify has predicted the future of Ecommerce. Some of the predictions are fairly obvious – young consumers use ecommerce more than older ones and retailers have had to adapt their fulfilment options in the wake of COVID-19. Some of the predictions are more like positioning statements – consumers want to help Read more…
Shopify has released a new report titled ‘Future of Ecommerce’ which is worth a read for a couple of reasons. As a SaaS platform with its own payment gateway, Shopify has access to a lot of data about what people are buying, how often and how much they are spending. But with all these reports, which in Read more…
There is a certain mis-match between the idea that Millenials want differentiated experiences, are not interested in old-fashioned ideas of materialistic ownership and the rampant acquisition of drop-shipped, mass-market stuff flooding cloned pop-up Shopify Ecommerce sites around the world. But because of this idea – that experience is the point of difference, the word has been co-opted Read more…
As I moderated 5 different panels at Virtual Seamless KSA last week, there was an overarching theme – customer experience is at the fore-front of the ecommerce and retailing. The merging of the digital with the physical world, a kind of augmented reality, the experience that customers go through is the key determinant. What struck me in Read more…
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