Ramadan is the holiest month in the Muslim religion. It is a time for prayer, community support, for spiritual and physical cleansing. It is also, traditionally, the peak of consumer spending as families prepare for…
The Long Tail is still one of the most disruptive ideas in business. These days, the Long Tail is mostly discussed by SEO and search marketing geeks, or Amazon entrepreneurs. Some businesses have forgotten, or…
In some places, like Bahrain, marketing people are so fixated on Instagram as an acquisition tool, that they completely ignore search advertising like Google Ads. Mobile Ads replace Organic results. Our ‘Mastering Internet Marketing‘ course…
Aquitude has partnered with ThinkSmart Bahrain to develop the Bahrain Ecommerce Academy. The program was recently announced by the Ministry of Industry, Commerce and Tourism as a first for the region – to equip entrepreneurs and…
Content is King! That’s what they say. But creating, managing and distributing relevant, personalised content is a challenge for a lot of businesses. Based on popular demand, Aquitude has created a new training course –…
Venus & Mars: How To Be Gender-Savvy In Business Networking The author John Gray coined the term Men are from Mars, Women are from Venus in his eponymous book to reflect gender approaches to life.…