For some reason, many proponents of Web3, including those who have made careers in marketing, have a problem with targeted or personalised advertising. This is because for targeted advertising to work, it needs personal data.…
AI based, personalised social videos are now possible. Machine learning is reducing the barriers to personalisation that have required agencies to create prohibitively complex combinations of copy and marketing assets to give that truly one-on-one…
Or… What iOS14 means for you. Should consumers have a right to know what information is collected about them and how it is used? Yes. Should publishers of dubious content that is designed to generate…
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for…