AI based, personalised social videos are now possible. Machine learning is reducing the barriers to personalisation that have required agencies to create prohibitively complex combinations of copy and marketing assets to give that truly one-on-one feel.
Until Apple decided to play global-data-cop, The promise of digital and data has been the ability to be more efficient with advertising spend by making messaging more relevant, perhaps even personal. Creating advocates for your brand who share your marketing messages are even more powerful – as consumers are more likely to be influenced by friends than brands.
Ecommerce brands are at an advantage here. Abandoned cart emails have become standard. Automated campaigns based on triggers like recency, frequency, lifetime value and other data-points are common – perhaps too common. So what’s next?
Read on, or Chat with us to learn more about how this works!
You have the lifetime value data points from your ecommerce store.
- What a customer searched for.
- What colours or brands a customer prefers.
- Whether the customer likes you on Facebook. Whether they share your content.
- Whether they buy only on promotion or discount.
- You may also know – name, location (from IP address or in-app GPS), delivery address and gender.
What if you had a recommendation engine that created a specific music-video style piece of content that was edited together automatically, on-the-fly, using the information above?
User Cases for AI Based, Personalised Videos
Personalised Content For Ecommerce Retailers
Create the ultimate abandoned cart email. Show your customer’s basket in a way that taps into their FOMO and increase conversion. Or maybe, your advocate consumer has been waiting impatiently on a waiting list or has had a pre-order. They want to show off their purchase and let the world know, especially their friends, what they bought, where they bought it and bask in the increased credibility.
Personalised Campaigns For Publishers
How do you provide real value-add to your advertisers? You have the ability to position brands to your audiences, but your visitors and fans are non a monolithic group that all think the same. They aren’t even tribes. It’s akin to making the same mistake as thinking that all followers of a football team are the same – they aren’t. As a publisher, you have the platform and the relationship with your readers, viewers and advocates. Turn them into broadcasters for your advertisers.
There may even be some B2B user cases for this kind of personalisation. Just got your dream-job? Just delivered on all your OKRs?
Maybe AI based personalised videos based on ecommerce data are a gimmick? Maybe they will become as commonplace as abandoned cart emails. But for now, they cut through the noise of non-relevant messaging and deliver engagement, conversion and return on investment.
Learn more about personalised videos for ecommerce stores, brands and publishers