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Marketing to Women, The World’s Largest Market, Means New Rules.

Marketing to Women, The World’s Largest Market, Means New Rules.

A recent Euromonitor survey highlighted that women account for 40% of the economically active population. the figure takes into account approximately 1.25 billion women worldwide are in the labour market. The survey also showed that Single households have been increasing in the last 12 years fuelled by 30-something females and additionally, women are having children later, [...]

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How can your business survive the skills gap shortage?

How can your business survive the skills gap shortage?

And become better at marketing to women in the process… Employee demographics are changing. The post-war baby boomers, who fueled the exponential growth of the world economy, are retiring. In the UK, 550,000 people a year reach pensionable age; in 2012 it is expected to peak to 807,000 (over 50% more than usual). The UK [...]

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Sexism in the City poll reveals gender blind-spots

The Here is the City poll on “Sexism in the City” has just been released. I will dedicate a couple of blogs in analyzing the numbers, as the figures are quite revealing in terms of attitudes, for both genders. When asked “Do you think that women are under-represented in your firm as a whole”, a [...]

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Athena Mentoring Program

A Mutual Mentoring Programme Traditional training and development focuses on one-off interventions with the help of cementing learning within a very short timeframe. However our brain is programmed to learn through experience and as such Aquitude’s Athena mentoring program is designed to offer experiential learning opportunities between entrepreneurs and corporate professionals. This program is intended [...]

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Aquitude CEO – Christina Ioannidis Talks to the Sunday Times.

Christina gives advice to women working in male dominated teams. This article was run in the Sunday Times (UK) on Sunday the 13th September 2009. What really shows is that we prefer workigin for people who are like ourselves. Women need to understand that, when they are working in an environment where they are the [...]

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Aquitude CEO on Sky News

Interview from 29th August, 2009 – Video courtesy of Sky News (UK) Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] document.getElementById(“player1″).style.display = “”; var s1 = new SWFObject(“http://www.aquitude.com/wp-content/plugins/flv-embed/flvplayer.swf”,”player1″,”480″,”380″,”7″); s1.addParam(“wmode”,”transparent”); s1.addParam(“allowscriptaccess”,”always”); s1.addParam(“allowfullscreen”,”true”); s1.addVariable(“height”,”380″); s1.addVariable(“width”,”480″); s1.addVariable(“file”,”http://www.aquitude.com/wp-content/uploads/2009/09/ci_sky.flv”); s1.addVariable(“link”,”http://www.aquitude.com/wp-content/uploads/2009/09/ci_sky.flv”); s1.write(“player1″);

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Aquitude CEO Talks to the Observer About Women in the Boardroom.

Aquitude CEO, Christina Ioannidis was quoted in today’s Observer on issues facing women in the boardroom of the city’s companies. Research  commissioned by the Observer reveals that UK boardrooms are still overwhelmingly male-dominated, despite the fact that more than nine out of 10 companies claim to have an equal opportunities policy in place. Christina Ioannidis, [...]

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Announcing the Winner of Aquitude’s Surviving Siren Competition

Last October we launched our Surviving Sirens Competition, aiming to find and share an inspiring story of survival against the odds. We received the nomination below, and were touched by it in every possible way. “I would like to nominate my mother for the Surviving Sirens competition. In her younger days, she ran a successful [...]

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