Aquitude CEO to Speak at ‘Marketing To Women’ Event
Aquitude CEO, Christina Ioannidis will join a seminar in the UAE to discuss marketing to women. As featured in the May edition of Gulf Marketing review, the event will be the 6th Marketing to Women conference. The event aims to tackle the subject of change – social, financial, behavioural – and how it impacts female consumers and their brand relationships. The one day conference will feature research – including results from the Purl Influencer Panel UAE Marketing to Women survey- insights and thought leadership and take place at the Westin Hotel in Dubai. Marketing...
Read MoreAthena Mentoring Program
A Mutual Mentoring Programme Traditional training and development focuses on one-off interventions with the help of cementing learning within a very short timeframe. However our brain is programmed to learn through experience and as such Aquitude’s Athena mentoring program is designed to offer experiential learning opportunities between entrepreneurs and corporate professionals. This program is intended to enable both: peer mentoring reverse mentoring, depending on individual and organisational requirements. We call this Mutual Mentoring, where both the entrepreneur and the corporate...
Read MoreAquitude CEO – Christina Ioannidis Talks to the Sunday Times.
Christina gives advice to women working in male dominated teams. This article was run in the Sunday Times (UK) on Sunday the 13th September 2009. What really shows is that we prefer workigin for people who are like ourselves. Women need to understand that, when they are working in an environment where they are the minority, they may need to adapt their leadership style. It’s not about changing who you are but being intelligent about how you approach a different culture. If you were going to a business meeting in Japan you would do a little bit of cross-cultural training so this is what...
Read MoreAquitude CEO on Sky News
Interview from 29th August, 2009 – Video courtesy of Sky News (UK) [flv:http://www.aquitude.com/wp-content/uploads/2009/09/ci_sky.flv 480 360]
Read MoreAquitude CEO Talks to the Observer About Women in the Boardroom.
Aquitude CEO, Christina Ioannidis was quoted in today’s Observer on issues facing women in the boardroom of the city’s companies. Research commissioned by the Observer reveals that UK boardrooms are still overwhelmingly male-dominated, despite the fact that more than nine out of 10 companies claim to have an equal opportunities policy in place. Christina Ioannidis, CEO of Aquitude, a leadership and organisational development consultancy specialising in diversity, recommends women find themselves a mentor or mentors who can give advice and act as a sounding board. “As with...
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