In Dubai last week I met a data scientist. There is nothing remarkable about that fact, however this data scientist works for a PR firm. PR is one of those industries that varies wildly and is struggling with the disruption to media by digital technology. While some cling to the intangible value of print column inches, others Read more…
One of the highlights of last week’s ‘Festival of Media MENA’ was a presentation from Jason Miller, Global Content Marketing Leader at LinkedIn. Even speed-typing it was hard to capture all of the nuggets that this speech included, but here goes. The ‘Big Rock’ Concept. The big rock is the “HOME RUN” piece of content for the quarter. Read more…
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